My baby will flare up even with bamboo pillow but this one so far works well for him! Super soft and comfy he likes it a lot.
Real mums, real babies
Bedtime, as it really happens
“My son wake up less during the night ! The size is big enough for him to turn around 😂 and it feels really soft and comfortable 🥰”
Becky
“My son loves it sm, the pillow is purr-fect!”
Aina
“She likes the design so much , everyday hugging it now”
Senice
“Ok.... this pillow literally KO the other one, super duper soft”
Yihui
“Aaaa SO FLUFFY! Memang lembut dooh yet so sejuk sangat!”
Nabilahazha
“Great purchase. Looking at how happy she is with it.”
Ying
“Fast customer service and amazing product quality!”
Miss Yoong
“very nice, will buy one for her sister too”
Ying Yi
Inside every pillow
What makes it different
Fewer Sweaty Nights
Breathable TENCEL™ wicks away sweat, so hot sleepers stay cool.
TENCEL™ fabric wicks sweat awayGentle Support for Tiny Necks
Resilient plant-blend fill that holds its supportive shape all night.
Plant-blend fill that holds its supportive shapeBreathe Easy All Night
Lab-tested protection against dust mites, a common cause of night-time sniffles.
Lab-tested against dust mitesKind to Sensitive Skin
Hypoallergenic, anti-bacterial fabric for delicate faces.
Hypoallergenic and anti-bacterialCertified Safe for Kids
OEKO-TEX® tested against 1,000+ harmful substances.
OEKO-TEX® tested for 1,000+ chemicalsSafe Prints for Little Cheeks
Storybook designs, coloured with non-toxic dyes.
Coloured with non-toxic dyesLab-tested. Naturally gentle.
How HOOLOOLOO compares
A plant-based pillow made for little sleepers: cooler, cleaner and lab-tested for sensitive skin.
Better nights, happier mornings
What parents told us after switching, from 237 feedback responses by verified HOOLOOLOO customers.
Reviews
Malaysian mums love it
Here are some of their words.
4.7Loved by 800+ parentsDidn’t expect Azan to like it so much. He looks for the pillow every night before sleep now
Honestly one of the softest toddler pillows I have ever touched.
I don't mind spending a little more on a good pillow since my son uses it every night. This is now his go to pillow every night and we noticed he sweat much less with this pillow.
Large size so can use longer and head harder to roll off from the pillow 😂
My LO always sleep terbalik with her face on the pillow so the material is something I really care. Happy with the quality of this one
My son used to always roll off his previous pillow but surprisingly with this one he stays on it most of the night and even sleeps longer now. TAKE MY MONEY!! 😂
I bought different kind of pillow for my girl to try before (latex pillow, memory foam pillow and the normal one that is sold in AEON) but she doesn't like any of them. This one she likes it so much and she says very soft very comfy she like haha
I was hesitant about the price, but after seeing the results, I wld pay double. My baby comfort is priceless
My son uses this pillow every single day and brings it everywhere even when travelling. Have washed it quite a number of times and it still feels soft.
My kid likes to bite on pillow so this one is good for him since the material is more natural and he seems comfortable sleeping on it
Bought it for my 2 year old and every night she will take it herself before going to bed.
The pillow thickness is just nice for my 2 and 4 years old kids, not too thick and thin. Its like those sink in kind they love it.
My husband said why buy such an expensive pillow for a kid but after he touched the material he diam diam already. My boy loves it so it’s worth it!
Bought it when my girl was younger and now buy another design for her brother. Hope to have more design soon
FAQ
Any last questions?
Is TENCEL™ safe and suitable for babies and kids?
TENCEL™ is a premium, plant-based fibre made from sustainably sourced wood pulp. It’s ultra-soft, breathable, and hypoallergenic, making it perfect for baby’s delicate and sensitive skin.
Is this pillow suitable for the hot and humid climate in Malaysia and Singapore?
Yes. TENCEL™ is ideal for hot weather. It is highly breathable and effectively wicks moisture, keeping skin cool and dry by promoting quick evaporation. This helps regulate body temperature and prevent overheating in hot, humid weather while still keeping them comfortable in cooler air-conditioned rooms.
Is the pillow and its cover easy to wash and care for?
Yes! Both the pillow and its cover are machine washable using a gentle or delicate cycle. For best results, place them in a laundry bag, use mild detergent and turn the cover inside out before washing.
Avoid using fabric softeners. Do not bleach, do not dry clean, do not tumble dry and do not iron.
Does the pillow maintain its shape after washing?
Yes. Our patented plant-blend filling resists clumping and stays plush after washing. Just lay the pillow flat to dry in a shaded airy spot after washing. Once fully dry, gently pat the pillow to bring back its fluff.
We recommend washing the inner filling only when needed to extend its lifespan. For regular care, simply wash the removable TENCEL™ cover.
Why is our pillow filling different — and better?
Unlike most pillow filled with 100% petroleum-based polyester, we use an innovative polymer made with renewable, plant-based ingredients. This makes it not only softer and more breathable but also a more sustainable choice.
All our products are OEKO-TEX® certified, tested to be free from harmful substances and safe for babies.
Where do you currently ship to?
Shipping is available across Malaysia with free delivery above RM200 (West Malaysia) and RM350 (East Malaysia). Orders typically arrive within 3–5 working days.
Shipping to Singapore is coming soon, and we can’t wait to serve you there next!
How does the 14-Night Comfort Guarantee work?
If the TENCEL™ Toddler Head Pillow isn't the right fit, message us within 14 nights of delivery with your order number. Return the pillow and case clean and undamaged, and we'll issue store credit for the pillow price once we receive it. Return postage is paid by the customer; the original delivery fee isn't refunded. Website orders only. Each household can use this guarantee once, for one pillow. It can’t be used again on future orders.
Still unsure? Ask a real person.
DM us on Instagram and a real person on our team will help. We reply Mon–Fri 10am–6pm, Sat 10am–1pm.
Message us on Instagram →
The Garden at Five O'clock is almost gone
Garden by 5 O'Clock is nearly sold out, and we don't know when (or if) it's coming back.
“Bought one to try few months ago, ended up ordering 2 more. My kids love it and can sleep longer with it”
– Amy | Verified buyer


