It all started with a simple problem.
Let’s be real—parenthood is messy, beautiful, and exhausting. When I was pregnant with my second, all I wanted was a simple, safe baby pillow. But every product claiming to be “natural” felt like a marketing trick. I’d stand in stores sniffing fabrics (yes, really), thinking, “Why does ‘natural’ smell like chemicals?”
That’s why I created Hoolooloo. No fancy jargon, no guilt trips—just genuinely safe, honest products for parents like me, who care deeply about what touches their baby’s skin.
For Parents Who Care About Their Baby—and the Planet
We believe what’s safe for babies should also be kind to the Earth. Comfort shouldn’t come at an environmental cost.
That’s why we use truly biodegradable materials—never “greenwashed” options made with harsh chemicals like bamboo viscose. And every product we make is certified baby-safe.
Because your baby’s future starts with the choices we make today. 💚
Our Vision: Trust. Pure. Simple.
We're here to change how baby products are made, chosen, and trusted. Safety isn’t a slogan—it’s our standard. If it’s not good enough for our own kids, it’s not good enough.
We dream of a world where seeing our logo means peace of mind. No disclaimers. No fine print.
That’s the Hoolooloo promise.
